Personalize your marketing with Purlplugin

These are examples:

This is the standardsite that we deliver when you buy a personalised website out-of-the-box. You can edit this personalised website completely. Design, content, forms and you can preload it with data. Make it a datadriven landingpage.
Check the example here, with John preloaded: https://websitelight.nl/purlplugin/steedltd-wf10e

Order your own datadriven system here: https://websitelight.nl/bestel/12/purlplugin

Administrative example

https://purlplugin.com/jacob-jansen-bhjz7/
[Prepopulated form, administrative example]

Aquire new customers

Personalised website for acquiring new customers. By Direct Mail House Switzerland. dmh.ch
This website was used for the length of the campaign, so there is no live purl to show. Below the screendumps for this project.

Examplepage with images 

https://purlplugin.com/jim-rock-s0cq5
[Marketing landingpage example]

Scratch and WIN

This is a site which is used in a scatch and wincampaign:

It’s a testpage, because this campaign is active.

What is programmed:

• A code is checked and when a price is won, an e-mail with a pdf-coupon is sent to the lucky winner. A page that he or she won a price is displayed.
• When a code (winning or not winning) is used that already is checked the form can not be send.
• All winners receive their own purl that they can use to check other codes. They do’nt need to fill in Name, Lastname, Company, emailadress. Sometimes people want to check 30 codes!

This is a winning page:

An example Purl from someone who checked one code:

http://krabactie.nl/testbv-l6r86 

(The campaign has ended, sending is disabled)

The complete code for a scratch and win-website can be purchased. Contact me.

Christmas campaign

This is an example Christmascampaign that was created to ask customers what gift they wanted to receive. Also a moment to check address information. The campaign was online during december 2019 and not available anymore.

This is essential, use this order:
(Otherwise you can get an error with saving in the database)
For the plugin. we must follow these steps:

• Install Formidable & after that “the Purl plugin”
• Fill the licensefield with the code you received by email and “activate”.
• Import the demoform
• Lookup the id for “Purlform”.
• Enter imported form id (Purlform) and encrypted field id on the settings page. Save your settings.
• Add first entry

You can read the steps below:
To get the addon working you need to install Formidable Forms, and Formidable Forms Pro. After that you can install ” The Purl” as a regular Plugin.

Visit “Purlsettings” in Formidable Forms, fill in your Licensecode you received by mail and activate the plugin.

The next thing is to add the standard form. Open Formidable Forms and import the form. The standard Purlform is saved in the plugin. Open the purl.zip and find demoform

That’s it. The Plugin and demoform are installed.

You can  use the mail that sends from the form.

Just use in the text of your e-mail the shortcode to sent it. The purl of that entry is used.

This example shows the use of images, depending on the person. You can use an image you want to show to a visitor, depending on his answer.

https://purlplugin.com/jim-rock-s0cq5

The first step is to create a new form, which contains all possible images.

In the Purlform you use a lookupfield to search for options. (If you want the visitor to choose)

When creating a marketingcampaign with preselected choices you can import the imagefield (use th url from the image) in the imagefield from your entry.

In the demoform you load from the plugin (this is not automaticly installed) the first 3 fields are Firstname, Lastname & Company. Please leave these fields. They are used for creation of the purl. You can make these fields invisible for regular visitors (admin only). When you place these fields in another position on the form the plugin might not work correct. You can change the label.

You can use it on 2 domains. For example your main domain and a local installation. You will receive a license for valid for 2 domains for 1 year.

You can choose to select fields that needs to be encrypted in the database. You can leave it, when it’s not needed. NOTICE: These fields will be exported encrypted when exporting a csv-file. So sent the data to an e-mailaddress when they are edited. (use formactions in Formidable) You can always lookup the information in the form, but not in the database. So, use this fieldoption (encryption) only for secret data. Like personal info or creditcardinformation.

Dataencryption is only available when you buy the plugin. This option is not vissible in the out of the box website.

After installing the Plugin and demoform you need to select the Purlformat. You can always change the format. The format will be set for new entries; added manual or as import.

Go to >>Formidable>>Purl Settings. Select the format you want to use for your project. It’s advised to use only one format per project, per website.

Above formats will show as: yourdomain.ext/firstname.lastname for example. Enter the ID or ID’s from the Purlform(s). You can create another form by coping the first form. Importing the demoform for the second time does not create a new form.

If you want to set another format: deactivate The Purl (plugin) and activate it. You can select a new format after that. Please also reselect your format after updating the plugin. The Plugin after version 1.1.0 also has a option to enter fields to encrypt.

When you use a purlformat with the pincode in the url, the fields firstname & lastname are locked in that format. When using the company.pincode-version, the companyfield is locked. It is an extra way to prevent misuse. When the link is shared or stolen. If you do not want these fields to be locked, please use the version without integrated pincode.

After the firstpage that your visitors see, you can lead them to a followingpage. In this page you can also use personalised fields. This is the way to create a followuppage that not can be viewed when quessing the page-entry.

1. Create a new view in your form. In this case called “lastpage”.
2. Use entries from your Form.
3. Select Both (Dynamic)
4. Choose Detailpage and create content.

In the below section of your form; add for example: Field Company is equal to

And Detail Page Slug: entrykey = ID

You can use , [Firstname] or [Lastname] to check if the entrykey belongs to the visitor. If not; when the entrycode in the url is manually edited it shows an error.

Create a new page: in this case: “nextpage”. Place the view in the page.

Now you can use the complete followuppage with the url:
“https://purlplugin.com/nextpage/?entrykey=[id]”

This url can be placed in the redirect field.

If you just want to show a page without the Form, you can created a page to show personalised data on. You might use it as followup page.

You can use for example:

“https://purlplugin.com/form/?entry=4ob0g&firstname=test”

1. Create a page. In this case: “form”
2. Create a view to show the content.
3. Place the view in the page.

Go to: Your Form>Views> add new. Name it. And select ” use entries from form: your form”. Select viewformat: ” Both”.

In the contentsetting, place your text, images, and personalised fields. You can use the fields from the form (on the right of your page) in the text; for example [88] = firstname.

At the bottom of the view, set entry als detail page slug = key.

Add for example Firstname is equal to if you want to check if the firstname from the url (“&firstname=test”) with the firstname from the entry. This is an extra check.

Save your view.

Goto the page “form” and Insert the created view.

Now your page is personalised.

Place these specific url’s into the redirect fields from the form. With this personal redirectoption you can redirect people to other pages than a standardpage. Let your creativity free!

Use the redirectquestions from the standardform that’s installed at start as demoform. If you do not use these questions, just delete the questions and use the standard redirect.

To view all visits for your form just use the “Reports” function in your form.

Just an idea. When people visit their purl they might ask you to send all the data your company has stored about them. Just add a field with: “Send me all the data you have about me” . After that you can automate with an email that you receive that respons from the system. Or you can send the data that is stored in the form. Both simple automated solutions.

The reason why we have chosen for Formidable to develop “The Purl” on their platform, is that you can automate alsmost anything. Webhooks, Api’s, emailreminders, Automated pagecreation. Please visit the forum on formidableforms.com to find out. Please take a look at Zapier if you want to connect platforms. You can buy an addon for Zapier which you can use in Formidableforms.

The fields Firstname, Lastname and company should not be replaced, changed or dragged to another location in the form. They are needed for creation of the Purls.

You can set these fields to ” invissible” for visitors.

To use all the data of the Purlform export it to csv. Go to: Formidable>Import/Export and choose export. Only csv will work. The pincode and purl are added to the csv. Now you can sent it to your printprovider or import it in your e-mailmarketingtool.

When you import entries with the standard functionality of Formidable Forms, you can connect all fields from the csv to the datafields of your Purlform. The Pincode and Purl are automaticly created. It doesn’t matter if this is for 100 visitors or 20.000. (It will take some time, that’s the difference).

What is essential? Ensure yourself that the first 3 colums of your csv importfile are Firstname, Lastname, Company. If you put them in another column, the purl will be mixed-up and incorrect. It will not load even.

WHEN IMPORTING THE FIRST 3 COLUMNS MUST BE FIRSTNAME, LASTNAME, COMPANY.

If you want visitors to DELETE their own data you can add this to the form:

[deletelink label=”Delete my data”, page_id=211]

Go to: Form>Settings>Customize HTML.

At the bottom of the form insert the text to “After Fields”

[deletelink label=”Delete my data”, page_id=211] In page_id, use the page-id you want the customer to be redirected after deletion.

Because it’s hard to find who deleted his entry, you can set an emailalert. And the visitor asked to delete all his or her data, so you need to know who it is. So create this alert and delete the person in all of your systems.

Go to: Form>Settings>Form actions>Create emailnotification, and set as trigger ” Delete”.

Now you will be notified after an entry is deleted.

This is the way to create personalised content. 

When you install the plugin there will be created a page: purlform. This should not be renamed!

Go to: Your Form>Views> add new. Name it. And select ” use entries from form: your form”. Select viewformat: ” Both”.

In the contentsetting, place your text, images, and personalised fields. You can use the fields from the form (on the right of your page) in the text; for example [88] = firstname.

At the bottom of the view, set entry als detail page slug = ID.

Save your view.

Goto the page “Purlform” and Insert the created view before

Now your page is personalised.

To show the content from the database, you need to use “views”. Views are a function that only work in the paid version. More about views:
https://formidableforms.com/knowledgebase/create-a-view/

From customer in Switzerland i received this solution. I have not tried it. He is using the Page Purlform as a personalised page. He wants managers to add new customers to the Purlform using another form published on another page. This is his solution. Thanks to Marco Kuster from Direct Mail House/St. Gallen/www.dmh.ch

> You need the Formidable Api extention for this.

I found a solution to add entries from a form A to a Form B an generate automaticly a PURL.

Its pretty easy . Make it like that:

So i have a form called «Add Form» this form is looking like that and have the ID 6. This form i add to a new Page which is Password Protected. So just User which have the Passwort could generate Entries. It could also be hosted on another Webseite somewhere else.

The PURL Form have the ID 2.

The Imported thing is, that you have installed on both side ( if you dont want to send data just in another form on the same webserver) the Formidable API Plugin.

Next Step just go into your SENDING Form. This Form where you want to collect data and send if afterwards to the PURL Form. In my case the Number 6.

Click on Settings and then «Form Actions. Here you now see the icon for API if the Addon is activated. Click on it to open a new entry.

I will now explain it with my sample.

1. Give a Label: in my case. API Add Form to PURL Form
2. Give in the URL. If you run it on the same server just add this code :

[siteurl]/wp-json/frm/v2/entries

If it runs on another webserer make it like that:

                https://site-to-send-to.com/wp-json/frm/v2/entries

1. Put in your API Key – dont give this API Key to any other.

To find the API key, go to your ‘Formidable’ → ‘Global Settings’ and click the ‘API’ tab.

1. Now in the Data Format use the Standard «json»
2. Add Values:
   1. Make sure to use the receiving field key in the “Key” column. Use the sending field key or ID in the “Values” column.
   2. The First entry put form_id in the value field put the «receiving form id» in my case 2 (PURL Form)
   3. Afterwards give all the Fields that you want to send from the «collect form» tot he «Purl Form»
   4. Example
   5. In the Purl Form my Field Key  for Firstname is «pz796» so i put this into the Key Field. In the Value Field i put the ID of my Fistname in the Sending Form example [37]
   6. Go on for each field.

6. Choose the Method « Post »
7. Choose the Trigger « Create »
8. Thats it – if you open now the Form «Add Form» and give in some Data and click sumbit the data also generate the same data in the PURL Form.

From version 1.4 you can use pagebreaks in your form.

In this case we use it to let people check their name and companyname. After selecting further, the next page is presented.

People can fill in their “winning number” and the result is shown; whetter they won a price or not. Depending on the browser the also added feature is that; or the browser-backbutton is disabled, or they go back to the first questions. We noticed in earlier campaigns that winnings were not saved using the browserbackfunction.