• Do you want to personalize your e-mail marketing?
  • Create more conversions?
  • Help your customers manage their personal data?
  • And all of this with one WordPress plugin for € 39,95 per year?

>> Do you want to personalize your e-mail marketing?

>> Create more conversions?

>> Help your customers manage their personal data?

>> And all of this with one WordPress plugin for € 39,95 per year?

Do you recognize this?

You have a great product that solves a specific problem of your customers. And you’ve promised your boss that this is going to be a real gold mine.

So, you have set up a website (optimized for mobile, of course) where customers can make their purchase and launched an e-mail marketing campaign to attract customers.

But the results are miserable.

People click on the links in the e-mail or in the ad. In fact, the Click-Through-Rates are close to 10 percent. But the bounce rates are huge. And, most importantly, there is no conversion whatsoever.

When you start investigating what has gone wrong, you check the text of the e-mail and the ad. But looking at the click data that is not the cause of the problem.

So, it must be the landing page. You check the design, the copywriting, the offer, maybe the Call-To-Action… do some A/B-testing… nothing works really well.

You’re not alone!

Many business owners and marketers like you have the same problem.
They have wonderful products and services, great offers and good ads to ensure people will buy them. But once it comes to converting the leads online, they’re going off the track.
In fact, average conversion rates for regular e-mail campaigns are about 2%.
And more often than not, this is not because the landing page isn’t well written or because of design issues.

It has to do with one simple thing: the offer is not personalized.
As a result, the customer thinks that he’s on a generic sales page.
That is a huge turn-off. And it does not have to be that way!

Why you need a personalized url

Research has shown that personalized offers have average conversion rates of 16,5% as people feel that you take them seriously. Therefore, they’re simply inclined to trust you more.
The way to personalize your online offer is to use a personalized url where you greet your customers in a personal, warm way.
And this is exactly what the Purl plugin can help you do.
Using a purl conversion can be up to 17%. That’s a lot of new customers. Just think of the lifetime value that you will create for your company!
So, are you ready to give your landing page a personal touch and increase conversions to put your sales back on track?

What is the Purl Plugin and how does it work?

The purl plugin helps you create personalized landing pages (Purl) for your customers and leads that can be accessed by one click on a link.
You can use the link in your e-mails and newsletters to increase the chances that your subscribers will be converted into buyers and loyal fans.
You can use The Purl Plugin to:

  • Create a personalized landing page for your customers and prospects;
  • Increase conversion from your direct mail campaign by directing customers to that personalized url;
  • Easily track results from both direct mail and e-mail marketing campaigns;
  • check
    Create your own client portal that allows your customers and leads to verify and update their personal information, or delete their profile (right to be forgotten under GDPR);
  • check
    Encrypt the contents of fields on your page to ensure that the data is protected when the database is compromised. [version 1.1 Beta which you will also receive]

Besides that, the Purl-plugin has several formats and was developed as an add-on on Formidable Forms Pro. You can connect software to Formidable Forms to automate your complete marketing process. Note that you will need to purchase the Formidable Form Pro plugin separately.
In the plugin you can choose from 5 formats; you can use only one per project:

  • domain.ext/firstname.lastname (a pincode will be asked for in the page)
  • domain.ext/firstname.lastname.pincode
  • domain.ext/company (a pincode will be asked for in the page)
  • domain.ext/company.pincode
  • domain.ext/pincode

Purlplugin is compatible with Wordpress 4.9.8 and Formidable Forms 3.03.01

For € 39,95 per year, you will get the plugin + updates + support on the functionality of the plugin for as long as you stay customer.

When you purchase the plugin, you will receive an e-mail to register at our website. This will help you to set up your support account. Once you’ve registered successfully, the menu on the website will show you the support option.
You can use that support option any time you have questions or if you require support you can add a ticket to our ticket system. The tickets will be answered within 1 business day.
In addition, you can find the answers to queries from other clients as well, so you can always check if the answer to your question is already available.

Who created the plugin?

The plugin has been developed by Erik Plomp. With more than 20 years of experience in the online and offline marketing world, Erik understands better than anyone else what marketers need: a personalized approach. Erik combines a targeted approach to your problem with a warm personality. Cooperation is his keyword.
Because Erik has a background in marketing automation, he will work with you to make the plugin work best for your business. And if you don’t have any experience in web design or if you don’t feel like implementing the plugin yourself, don’t worry because Erik will help you. So, if you want to know more about Erik Plomp, visit erikplomp.nl or connect via linkedin.com/in/erikplomp/


So, are you ready to jumpstart your marketing by using the purl-plugin? We now offer a no-risk trial.  If you want to cancel your subscription within 30 days, you can. You can submit a refund request by email at sales@purlplugin.com.

And it gets better because, for a limited time only you will pay € 29,95 per year for as long as you stay as our customer. That is an amazing 25% off the normal price (regular subscription is € 39,95 per year)!

Introduction discount. € 10,00 every year (ex. VAT), as long as you stay customer.
Use the code below. Only valid till end of september 2018. After you click on subscribe you will see the discountfield.




Do you have examples of Purls

These are examples:

[Prepopulated form, administrative example] or
[Marketing landingpage example]

How do i set-up the Plugin?

To get the addon working you need to install Formidable Forms, and Formidable Forms Pro. After that you can install ” The Purl” as a regular Plugin.

purl plugin

The next thing is to add the standard form. Open Formidable Forms and import the form. The standard Purlform is saved in the plugin. Open the purl.zip and find demoform

That’s it. The Plugin and demoform are installed.

How to encrypt fields(> version 1.1.0)

You will receive version 1.1.0 as a bonus. In this version you can choose to select fields that needs to be encrypted in the database. These fields will be exported encrypted when exporting a csv-file. So sent the data to an e-mailadres when they are edited. You can always lookup the information in the form, but not in the database. So, use this fieldoption (encryption) only for secret data. Like personal info or creditcardinformation.

From version 1.2.0 encryption will be standard.

How can i select the format?

After installing the Plugin and demoform you need to select the Purlformat. You can always change the format. The format will be set for new entries; added manual or as import.

Go to >>Formidable>>Purl Settings. Select the format you want to use for your project. It’s advised to use only one format per project, per website.

Above formats will show as: yourdomain.ext/firstname.lastname for example. Enter the ID or ID’s from the Purlform(s). You can create another form by coping the first form. Importing the demoform for the second time does not create a new form.

If you want to set another format: deactivate The Purl (plugin) and activate it. You can select a new format after that. Please also reselect your format after updating the plugin. The Plugin after version 1.1.0 also has a option to enter fields to encrypt.

Why fields are locked

When you use a purlformat with the pincode in the url, the fields firstname & lastname are locked in that format. When using the company.pincode-version, the companyfield is locked. It is an extra way to prevent misuse. When the link is shared or stolen. If you do not want these fields to be locked, please use the version without integrated pincode.

How about QR-codes

If you want to sent the urls by postmail, it could be usefull to use QR-codes. The QR-codes contain the complete url and leads to the personal page. For example: https://purlplugin.com/jacob-jansen-bhjz7/

We have seen percentages above 50% for use of the QR-codes. The option of QR-codes will be developed in version 2. (Q4 2018).

Visitors report

To view all visits for your form just use the “Reports” function in your form.

Send me the data you have about me

Just an idea. When people visit their purl they might ask you to send all the data your company has stored about them. Just add a field with: “Send me all the data you have about me” . After that you can automate with an email that you receive that respons from the system. Or you can send the data that is stored in the form. Both simple automated solutions.

Automate after Purl is visited

The reason why we have chosen for Formidable to develop “The Purl” on their platform, is that you can automate alsmost anything. Webhooks, Api’s, emailreminders, Automated pagecreation. Please visit the forum on formidableforms.com to find out. Please take a look at Zapier if you want to connect platforms. You can buy an addon for Zapier which you can use in Formidableforms.

Fields that should not be replaced or altered

The fields Firstname, Lastname and company should not be replaced, changed or dragged to another location in the form. They are needed for creation of the Purls.

You can set these fields to ” invissible” for visitors.

Export visitordata and use it in campaigns

To use all the data of the Purlform export it to csv. Go to: Formidable>Import/Export and choose export. Only csv will work. The pincode and purl are added to the csv. Now you can sent it to your printprovider or import it in your e-mailmarketingtool.

Import visitors and automatic creation of Purls

When you import entries with the standard functionality of Formidable Forms, you can connect all fields from the csv to the datafields of your Purlform. The Pincode and Purl are automaticly created. It doesn’t matter if this is for 100 visitors or 20.000. (It will take some time, that’s the difference).


Insert “DELETE” or “Forget me” button

If you want visitors to DELETE their own data you can add this to the form:

[deletelink label=”Delete my data”, page_id=211]

Go to: Form>Settings>Customize HTML.

At the bottom of the form insert the text to “After Fields”

[deletelink label=”Delete my data”, page_id=211] In page_id, use the page-id you want the customer to be redirected after deletion.

Because it’s hard to find who deleted his entry, you can set an emailalert. And the visitor asked to delete all his or her data, so you need to know who it is. So create this alert and delete the person in all of your systems.

Go to: Form>Settings>Form actions>Create emailnotification, and set as trigger ” Delete”.

Now you will be notified after an entry is deleted.

The way to use personalized fields in content

This is the way to create personalised content. 

When you install the plugin there will be created a page: purlform. This should not be renamed!

Go to: Your Form>Views> add new. Name it. And select ” use entries from form: your form”. Select viewformat: ” Both”.

In the contentsetting, place your text, images, and personalised fields. You can use the fields from the form (on the right of your page) in the text; for example [88] = firstname.

At the bottom of the view, set entry als detail page slug = ID.

Save your view.

Goto the page “Purlform” and Insert the created view before

Now your page is personalised.

Why do i need the paid version of Formidable Forms?

To show the content from the database, you need to use “views”. Views are a function that only work in the paid version. More about views:


A refund for a new license for our plugin must be requested within 30 days of purchase date. The money back guarantee applies to "The Purl" from Purlplugin.com (this website).

You can submit a refund request by email at sales@purlplugin.com.
After the refund you must remove all copies of the software installed while using the product. After receiving the refund for your purchase, any further use of the plugin will be an infringement of copyrights as well as other intellectual property rights.

Buy your subscription here:

Plugin + updates + support per year for 1 domain.
Price: €39.95

Purlplugin is compatible with Wordpress 4.9.8 and Formidable Forms 3.03.01

Copyright 2018, erikplomp.nl - Zeelandstraat 7 - 2408EZ Alphen aan den Rijn - Netherlands